Asaad El Salawi, Senior Product Designer shares his learnings made along the journey from reactive to strategic research.
In this webinar we take a closer look at the UX research practices at AutoScout24. 10 million users per month and more than 2.4 million vehicle offers – AutoScout24 is the largest online car marketplace in Europe. With a market presence in 18 countries and more than 55,000 associated dealers, AutoScout24 is represented in all important European markets.
Our webinar partner Asaad is senior product designer with 10+ years hands-on experience covering new product development, lean start-up, innovation, and strategy. He has mentored and guided product and design teams, helped leading companies creating, driving, and scaling new products and is highly skilled at negotiating at the executive level.
- The problem with reactive research and the consequences for the business
- The definition of strategic research and how it changes the business
- The reasons to operationalize research and the benefits of it
The 45 minutes of discussion are followed by a 15-minute Q&A session.