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Profile

Senior product designer with 10+ years hands-on experience covering new product development, lean startup, innovation, and design strategy. I have mentored and guided product and design teams, helped leading companies creating, driving, and scaling new products, and am skilled at negotiating at the executive level.

Profile

Senior product designer with 8 years hands-on experience covering new product development, lean startup, innovation, and strategy. I have mentored and guided product and design teams, helped leading companies creating, driving, and scaling new products and am skilled at negotiating at the executive level. Improving peoples lifes through the tools given in my hand is my personal mission.

Techniques and Methods

I always carry with me a toolkit with the right techniques and methods, in both research and design. This enables me to be flexible and always provide you with the best possible outcome. Since there are more techniques and methods than stars in the sky, I'm always curious to learn about new ways to get to the goal.

Research & Evaluation

Usability Testing 
A/B Testing
Contextual Inquiry 
Interviews 
Diary Studies 
Experience Sampling 
Surveys
Card sorting 
Treejack 
Ethnography

Design

Sketching
Paper Prototyping
High FidelityPrototyping
Information Architecture
Information Design
Workshops
Wireframing

Product & Strategy

Business Model Canvas
Value Proposition Canvas
16x Services Framework
Empathy Maps
Three Horizons
Hypothesis Driven Product Development

Where I worked

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AutoScout24

Senior Product Designer, OneClick

April 2019 – present • Munich, Germany

  • Purpose: Create europes biggest car online buying platform
    Achieve real online car transactions for our dealers on and through the AutoScout24 plattform.
  • Collaborate tightly with User Research, Analytics, Product Management, Content Strategy, other key disciplines in Online Transaction and across AutoScout24.
  • Empower teams to develop roadmaps that accelerate product objectives and align with company objectives.
  • Effectively drive conversations with stakeholders and cross-functional partners in consumer, customer care, marketing, legal, and go-to-market.
    Manage, recruit, and hire a team of diverse designers
  • Facilitate creative workshops and design sprints to create alignments, ideate possible solutions for new features, and test them quickly. 
    Deliver designs intended for a huge international consumer market with significant business and technical complexity.
  • Lead extensive qualitative and quantitative resarch efforts, triangulate insights, and regularly communicate to results to stakeholders.
    Achievements: 
  • Successfully roll out OneClick to the european market with 2 million listings
    boosting the lead2sale conversion rate of our dealers by 200%
    Increase Satisfaction of buyers to 4,3 / 5 and dealers to 3,7 / 5.
    Improve efficiency of internal and external stakeholders by analyzing processes and creating new tools

Senior Product Designer, Dealer Journey

June 2018 – April 2019 • Munich, Germany

  • Purpose: Make the dealership lifecycle visible and understandable to the organization
  • Achieve a common understanding among stakeholders how dealerships operate and which challenges they face
  • Collaborate tightly with User Research and UX across the customer department and across AutoScout24.
  • Plan research, schedule and execute interviews, triangulate insights with quantitative data, and map the whole journey.
  • Effectively faciliate conversations with stakeholders and cross-functional partners in consumer, customer care, marketing, legal, and go-to-market.
  • Inspire and lead creative internal and external creative perople to deliver high-quality information designs.
  • Present and communicate results of the journey to all product teams in the organization including PM, Business, Devs, UX. Overall over 80 pax.
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Bosch Security Systems

Lead User Experience Designer, Security Surveillance

May 2017 – May 2018 • Munich, Germany

  • Purpose: Scaling In-Story Analytics as a key product for Bosch Security Systems.
    Achieve growth of the product.
  • Plan and facilitate creative workshops to create alignments, ideate possible solutions for new features, and test them quickly.
  • Conduct customer interviews, make sense of it, and derive business and product decisions
  • Create and deliver high-quality visual and interaction designs and experiences and make sure implementation happens as planned with devs
  • Aligning different stakeholders and conceptualizing a product vision and structure
  • Improve efficiency of internal and external stakeholders by analyzing processes and creating new tools

Leader User Experience Designer, In-Store Analytics

November 2015 – April 2017 • Munich, Germany

  • Purpose: Redefining security surveillance in big sites.
  • Achieve a prototype on-site of alpha customers for a completely new system
  • Facilitate creative workshops and design sprints to create alignments, ideate possible solutions for new features, and test them quickly
  • Communicate with cross-functional partners in development, product management, development, middle management, and external alpha pilot customers to drive product decisions
  • Plan and conduct qualitative international field research in close corporation with sales and customer relationship managers
  • Create and deliver high-quality visual and interaction designs and experiences and make sure implementation happens as planned with devs
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Skoobe

User Experience Designer

October 2013 – October 2015 • Munich, Germany

  • Purpose: Give Skoobe a new appearance.
  • Achieve the successful rollout of the new brand across all channels.
  • Conduct quantitative interviews, and analyze consumer feedback to help making informed decisions.
  • Collaborate tightly with User Research, Analytics, Product Management, Content Strategy, other key disciplines in Online Transaction and across AutoScout24.
  • Deliver high-quality visual and interaction designs and experiences and make sure implementation happens as planned with devs

Where I learned

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Master: Communication Planning and Design, University for Applied Sciences Schwäbisch Gmünd

October 2007 – July 2012 • Schwäbisch Gmünd, Germany

In the Enertrag PowerSystem, a special operational management software, dispatchers work on interferences of wind turbines. In our master thesis we create analyzed their workflow, talked to the dispatchers, and created a new concept how they work.

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Exchange: Interface & Corporate Design, 東京造形大学, Tokyo Zokei University

April 2010 – August 2010 • Tokyo, Japan

During my time in Japan I was attending interaction and communication design courses in university courses. Mostly I learned through Japanese culture: the attention to detail, the technical advancements, the way food is prepared. Many of these things shaped my future me.

Languages

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German

First language

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English

Full professional proficiency

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Arabic

Mother tongue

What’s currently on my reading list …

That’s not the end …

I’m looking forward to hearing from you. You can reach me on the following channels

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© 2020 Asaad El Salawi. Imprint