Designer lead with 10+ years hands-on experience covering new product development, lean startup, innovation, and design strategy. I built, lead, and mentored design teams, helped leading companies creating, driving, and scaling new products, and am skilled at negotiating at the executive level.
Senior product designer with 8 years hands-on experience covering new product development, lean startup, innovation, and strategy. I have mentored and guided product and design teams, helped leading companies creating, driving, and scaling new products and am skilled at negotiating at the executive level. Improving peoples lifes through the tools given in my hand is my personal mission.
I always carry with me a toolkit with the right techniques and methods, in both research and design. This enables me to be flexible and always provide you with the best possible outcome. Since there are more techniques and methods than stars in the sky, I'm always curious to learn about new ways to get to the goal.
Usability Testing
A/B Testing
Contextual Inquiry
Interviews
Diary Studies
Experience Sampling
Surveys
Card sorting
Treejack
Ethnography
Sketching
Paper Prototyping
High FidelityPrototyping
Information Architecture
Information Design
Workshops
Wireframing
Business Model Canvas
Value Proposition Canvas
16x Services Framework
Empathy Maps
Three Horizons
Hypothesis Driven Product Development
August 2021 – present • Munich, Germany
April 2019 – Juni 2021 • Munich, Germany
June 2018 – April 2019 • Munich, Germany
May 2017 – May 2018 • Munich, Germany
November 2015 – April 2017 • Munich, Germany
October 2013 – October 2015 • Munich, Germany
October 2007 – July 2012 • Schwäbisch Gmünd, Germany
In the Enertrag PowerSystem, a special operational management software, dispatchers work on interferences of wind turbines. In our master thesis we create analyzed their workflow, talked to the dispatchers, and created a new concept how they work.
April 2010 – August 2010 • Tokyo, Japan
During my time in Japan I was attending interaction and communication design courses in university courses. Mostly I learned through Japanese culture: the attention to detail, the technical advancements, the way food is prepared. Many of these things shaped my future me.
First language
Full professional proficiency
Mother tongue
Geoffrey A. Moore
Kim Scott
I’m looking forward to hearing from you. You can reach me on the following channels
© 2020 Asaad El Salawi. Imprint