Asaad El Salawi, Senior Product Designer shares his learnings made along the journey from reactive to strategic research.

In this webinar we take a closer look at the UX research practices at AutoScout24. 10 million users per month and more than 2.4 million vehicle offers – AutoScout24 is the largest online car marketplace in Europe. With a market presence in 18 countries and more than 55,000 associated dealers, AutoScout24 is represented in all important European markets.

Our webinar partner Asaad is senior product designer with 10+ years hands-on experience covering new product development, lean start-up, innovation, and strategy. He has mentored and guided product and design teams, helped leading companies creating, driving, and scaling new products and is highly skilled at negotiating at the executive level.

Join the two UX experts Asaad El Salawi and Alexis Gerome from TestingTime in the virtual discussion on the following topics:

• The problem with reactive research and the consequences for the business
• The definition of strategic research and how it changes the business
• The reasons to operationalize research and the benefits of it

The 45 minutes of discussion are followed by a 15-minute Q&A session.